Become investor ready with business tools for MSMEs

We believe that by asking stimulating questions we can guide you in making small changes to achieve big growth.

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Self-Assessment

The Business Health-Check

Whatever size of your business, a self-assessment enables you to take a step back from daily struggles to plan your growth. It will help you understand challenges and the meaningful changes you need to make.

The self-assessment use multiple-choice format to evaluate where the business is versus best practices in each function to give an objective report with recommendations. Do the self-assessment and get a report on how to grow your business

Why The SME Friend?

What makes our self-assessment different to the others out there? Well, we did our market research and have found 7 areas of competitive advantage.

1

Multilevel to fit any size of business.

2

Ability to add comments / notes / observations on every question.

3

Quantifiable data so you benchmark against your peers (this is under development).

4

Fully automated report giving you both a score and suggested best practices.

5

Philosophy or not trying to analysis a business but for the founder / CEO to self-analysis how they can grow the business!

6

A range of complimentary digital tools (chatbot, simulation training, business tips) to help your business grow. Partner organisations can get white-label versions of the tool.

7

No need to download. Do the assessment via www.theSMEFriend.com

Meet Our Chatbot

Whether you want information on how to start a business, critical questions on financial services, how to do farming as a business, or how to grow your SME, use our chatbot.

Whatsapp Business Tips

Transform your business growth with daily WhatsApp reminders! Receive expert advice on how, where, and why you should consistently ask yourself powerful questions to identify 1% changes that pave the way for remarkable progress. These daily reminders will keep you focused on making small but impactful improvements that lead to significant overall growth. Subscribe now and unlock the potential to take your business to new heights!

Sales

It is important to "recognize and reward" repeat customers and make new customers feel special. One way of doing this is by personalizing the customer experience.

Marketing

Who are your direct competitors? Are there substitute products on the market? Have you analyzed the market to see where your competitive advantages are and to highlight the Unique Selling Proposition in marketing and communication materials?

Operations

Have you taken careful consideration in planning accessibility for your customers? This could be having a car park etc. for physical locations to the online equivalent of great SEO, user interface and navigation.

Investment Readiness

Have you contacted investors who have a record of investing in similar business, in the same industry and level of business maturity?

Strategy

You need to understand all regulatory and licensing issues. A board of directors with specific expertise and legal / regulatory experience can be very helpful in this regard.

Human Resources

Develop a detailed job description. Advertise via papers / the internet / recruitment agencies and then hold interview(s) and a written test (if needed) to find the candidate with the best skills, experience and personality to fit the job.

Finance

Do you know what non-financial services your financial institution offers? For instance, mobile banking can help you easily keep unto date with your financial situation. Do they provide trainings, business tips or other types of support?

ICT

Are staff able to see all the reports they need for their job? Do you have different access levels / matrix so staff can only see reports relevant to them?

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Our Happy Clients!

When we first used the tool we thought it would only be for our management. However, we have seen how it can be applied to our SME clients and agreed partnership agreement to white label it. A true win win! We look forward to seeing what other complimentary tools and projects we can work on with theSMEfriend team.
Samson
Ethiopia
I would say it’s an excellent tool, which would be useful to the process we are going through. i would say most business owners/managers are aware of their weaknesses but don't always know how to fix them. it is very thorough and would help some businesses to consider aspects that they may not have thought of yet.
Nina
Zambia
I wish I knew about this this website and self-assessment tool earlier as it has really stimulated my thinking about how I cn grow my business
David
UK

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